Before the digital era arrived, staff were recruited offline. The advantage of offline recruitment is that you have direct personal contact with a candidate.
Make recruitment personal
Your employee takes his neighbor for a cup of coffee at the office, because he might be suitable for that new job. You make time for a conversation with this neighbor to find out what he wants in his career and whether there could be a match.
Today, potential candidates are for the most part recruited online. There is no time to invite everyone for a cup of coffee to get acquainted. But how do you ensure that the contact with potential candidates is personal, and why is this so important?
When you come across a suitable profile, it is of course best if you can call this person directly. Then you can explain why you are interested in his / her profile and you can ask what kind of job the person is looking for. In other cases you do not have a telephone number, because someone may not be (actively) looking for a new job.
Take LinkedIn, for example: in most cases you do not have access to a telephone number. By sending an InMail you still try to get in touch with this person, and then it is important to send a personalized message. Firstly, because that person immediately sees when your InMail is a ‘mass mail’. The candidate will not feel particularly addressed, perhaps a little offended even because you have not bothered to send your future colleague a message that you actually spent time on.
Then this person will not feel called to answer: after all, you have sent 100 others the same mail. So you still do not know whether or not the person is open to a new job. It is also possible that the candidate may not be interested himself, but knows someone who has an appropriate profile. When you send a good and personalized InMail and also indicate that if he / she is not open to this new challenge, but perhaps within the network someone who is ready for this step, you also like to hear this.
What also needs to be taken into account is that you can damage your employer’s image with such an impersonal approach. In addition, you simply miss an opportunity to make a very good connection. Maybe that person is not the right candidate for this moment, but you can still be of meaning to each other in the future.